The creator of LABUBU
Labubu is an image of a Nordic forest elf created by Hong Kong-born artist Lung Ka-sing.
Beijing POP MART, founded in 2010, is one of China’s top names in cultural and entertainment.
Over the past decade, POP MART has built a full-scale platform that covers everything in the pop toy world—from creation to sales. Today, the company is all about teaming up with global artists, developing unique IPs, connecting with fans, spreading pop toy culture, and backing fresh, creative ventures.
LABUBU TO LIGHT UP PASSION AND BRING JOY
Designers
We’ve teamed up with top designers like Kenny Wong, Pucky, and Kasing Lung, and introduced a lineup of fan-favorite characters that have become pop culture icons.
Pop Culture
We blend elements of art, design, fashion, painting, and sculpture to create collectible art toys that truly capture the spirit of contemporary pop culture.
Brand Licensing
Many of POP MART’s original IPs collaborate with leading brands across different industries, creating best-selling crossover products that resonate deeply with young consumers.
Pop Culture Exhibitions
POP MART is on a mission to ignite creativity in China’s designer toy scene. By bringing international brands into the mix, we aim to inspire local fans and drive the industry forward.
LABUBU – The Adorable Toy Monster Everyone Loves
Love at First Sight
LABUBU, this super cute monster doll, totally stole my heart the moment I saw it! With its fluffy appearance and unique design, it's impossible not to want to cuddle it. Whether placed on your desk or as part of your room decor, it instantly boosts your happiness. If you don’t have one yet—you’re seriously missing out! Come see what makes LABUBU so charming!
The Many Charms of LABUBU
LABUBU is a lovable little monster with a quirky look—its exaggerated expressions and big teeth never fail to make me smile.
It comes in a variety of styles, including large-headed figures and full-body dolls—each one so cute you’ll want to collect them all.
Fans have even come up with fun stacking games using LABUBU figures. Even if you’re not great at it, just seeing the photos brings so much joy!
Art & Design Behind LABUBU
LABUBU was created by Hong Kong artist Kasing Lung. Its one-of-a-kind design and adorable look have quickly won the hearts of collectors and art lovers around the world.
Blending childlike wonder with fantasy, LABUBU appears in art pieces, designer toys, and fashion, always showing off a playful, mischievous personality.
Kasing Lung’s style is truly unique—with a dark fairy tale vibe that still feels warm and full of humor.
How to Collect LABUBU
There are many different LABUBU collections to explore, including some of the most popular blind box series. Many collectors love opening the Victoria series blind boxes, hoping to find their next favorite figure.
While some characters may look a little “ugly-cute,” each one has its own charm and quirky appeal.
That feeling of excitement and surprise when opening a blind box is truly addictive!
LABUBU is just too adorable. Whether you're collecting or decorating, it brings endless joy. If you’re a fan too, share your collection stories—you might even get your hands on an official LABUBU!
